I found that ad to be very poorly thought out, knowing that they've recently purchased 10 Barrell and Elysian in the Pacific NW (both brewerys are in Seahawks country.
However, most Bud drinkers probably don't know who 10 Barrell and Elysian are, soooooooo....if you don't know good beer, then you drink Bud, Miller, Coors, et. al. and the ad probably just left those very same mass produced Bud, Miller, Coors drinkers confused.